Users will soon have a fresh option that permits them to cut down on the volume of AI-made content appearing in their streams. This step comes as the company disclosed that it presently contains over 1 bn AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the coming weeks before a global release. This development coincides with a surge in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that almost 10% of the most rapidly expanding video streams on a popular video site exclusively feature content made by AI. A large amount of this material is considered “AI slop”, a label for inferior, bulk-generated content that is typically illogical or surreal.
“We know from our community that numerous viewers enjoy content created using AI tools, from AI artwork to science explainers, and we intend to give people the option to see more or less of that, according to their own likes,” stated a company executive.
Volume and Proportions
TikTok shared that there are presently 1.3 billion videos on its app tagged as artificially created. In total, more than 100 mn media items are added to the service every day, making clips made by AI a relatively small part of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the amount of AI content they watch by using the topic control setting in the app and picking AI-made media. Further subjects that can already be controlled under the tool cover current affairs, clothing, cosmetics, and dance.
Content Labeling and Policies
TikTok’s policies require users to identify “realistic” AI-generated content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the app will from now on add an “AI-made” watermark to content produced via its own AI tools, or detected by an cross-platform project for identifying AI-generated material. This measure is designed to stop users from trying to evade the labeling process.
AI Literacy Programs
TikTok is additionally launching a $2 million AI literacy fund for specialists and organizations to create learning resources about responsible artificial intelligence. This project will benefit charitable organizations focused on teaching coding and technology.
Moderation Strategy
The platform has defended its content review process, amid debate over intentions to lay off hundreds of review team members in the UK. The company is expected to reduce a significant number of roles in its trust and safety division in its British office, with worker representatives and online safety experts voicing alarm that staff are being displaced by automated systems.
A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can protect employees by eliminating the most graphic content ahead of it has to be seen by people. The company reported a 76% decrease in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to integrate humans and technology to maintain a secure environment,” she said. “We’ll have staff as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
